We find people
WHO WE ARE
The most important factor in choosing whom to work with is compatibility with your company’s DNA.
WE’VE BUILT OUR COMPANY ON PASSION & CREATIVITY.
An agency without passion or personality cannot possibly communicate who you are socially. We’re precision marksmen: we bypass the noise and go directly for the heart. Combining mountains of rock solid data with our freakishly fantastic imaginations, we deliver the best rates for the highest return so we can build you the most fanatical army. We have seen under the hood of how algorithms combine with human interactions; our data junkies can track and hunt down your future disciples through social and mobile and the whole of the internet.
We are artists who paint the picture of your brand.
We are passionate about projects. But, more importantly, we are passionate about the people we work with.
WHAT WE DO
Ribbow is a film marketing company specializing in the digital arena.
In each of our engagements we deploy a proven methodology that maximizes reach and interaction levels. We use data gathering, platform hacking, and ecosystem retargeting to optimize our results.
- Our first targets are the "Early Adopters". They are people who are naturally attracted to the project and will stay with it all the way through.
- The "Likely Suspects" are our next targets. These are people who should like the product, but need to see more before they decide.
- The last group we try to engage are the "Pragmatists". They want to watch a trailer and immediately buy tickets. these people often lose interest if they see advertisements too early.
Once our target groups have been identified we employ the use of Data Mining to build an engagement plan.
Our team analyzes large amounts of data searching for patterns of interaction and affinity to certain content types and themes.
This research is used to craft targeted content and experiences that our audiences will enjoy, share, and interact with.
We aim to convert people for all the revenue streams, not just the theatrical window. Here are a few things we do to ensure an engaged and passionate audience:
Film audience reaction spots.
Determine theater placement by studying engagement, cluster formation, and activity.
Gather data from social platforms about who is talking about the product.
Blitz the digital environment 3 months out with a Disruptive Ad Buy.